WHO: GVF, a not-for-profit organization created to advocate and promote a viable transportation network for the region's economic vitality, will hold a press event on Friday November 8th to launch its new initative 422 My Way.
WHAT: The U.S. 422 Corridor continues to be one of the most congested roadways in Montgomery County with over 100,000 vehicles traveling it per day. This costs people, time, money, stress, as well as poor air quality. Additionally, according to a recent NY Times article, the Philadelphia region’s auto-emissions have increased by 22% since 1990. As transportation is the largest contributor of emissions, we need to find creative solutions to reducing congestion.
422 My Way is an educational/marketing campaign that will target the U.S. 422 Corridor and incentiving people to not drive alone. Everyone is frustrated with sitting in congestion, especially on 422. GVF wants to give people back their time, show them ways to save money through our engaging public information campaign and have some fun along the way through fun giveaway prizes. The goal of 422 My Way is to reduce congestion along the 422 corridor and improve commuter quality of life through alternatives like vanpooling, carpooling, public transit, or biking. People who live and/or work along the 422 Corridor are encouraged to visit www.422myway.com to find relevant resources, as well as “take a pledge” to try an alternative option to driving alone.
Take the pledge and participate in contests throughout the campaign to be entered to win raffle prizes. The campaign goes until May 2020. Also, follow the campaign on social media by liking us on Facebook at @422coalition and following us on Twitter at @US422coalition.
Welcome and campaign launch – Rob Henry, Executive Director, GVF
Yassmin Gramian, Executive Deputy Secretary, PennDOT
Barry Seymour, Executive Director, Delaware Valley Regional Planning Commission (DVRPC)
Tim Briggs, State Representative, 149th District/Montgomery County
Joe Ciresi, State Representative, 146th District/Montgomery County
Montgomery County Commissioner, Ken Lawrence
Eileen Dautrich, President, TriCounty Area Chamber of Commerce
Jessica Willingham, Director of Government & Cultural Affairs, Valley Forge Tourism, Convention Board
Dr. Victoria Bastecki-Perez, Interim President, Montgomery County Community College
Closing remarks: Maureen Farrell, Deputy Executive Director, GVF
Friday, November 8th 8:15am to 9:00am The Fairgrounds The Greater Philadelphia Expo Center 100 Station Ave. Oaks, PA 19456
Media representatives are invited to attend at no charge. Please RSVP to Stacey Weiss at firstname.lastname@example.org.
Founded in 1990, GVF is a not-for-profit organization created to advocate and promote a viable transportation network for the region's economic vitality. To maximize awareness and develop sustainable support, we partner with public and private entities.
GVF's mission is to achieve a desirable quality of life and a healthy, competitive economic environment by developing multi-faceted transportation strategies. For more information about GVF or to learn about the benefits of partnership, visit www.gvftma.com.